ING – The Keys to Successful Investing

For ING, a series of four stop-motion videos was created to give people deeper insight into the considerations behind investing. Each film explores a different aspect of the decision-making process in an abstract, metaphorical way. The goal is to encourage reflection and build an emotional connection to the experience of investing.

The four videos each focus on a different theme: Time Is Your Friend, The Art of Spreading, Stay in Control of Your Emotions, and Celebrate Your Success.

The beautiful stop-motion work was brought to life by the studio of Niels Hoebers.

Role

Design, 2D animation, compositing

Agency

Yune