Fernandes – Maak Elk Moment Switi

The Surinamese word Switi holds different meanings for different people. It can express gratitude for small joys, such as a smile, a breeze or a shared moment. Fernandes, rooted in Surinamese heritage and known for its connection to music and culture, launched the campaign Maak Elke Moment Switi, in which music artists Kaya Imani and Jah share what Switi means to them. The campaign ran across DOOH and social media platforms and was featured at festivals such as Zomercarnaval Rotterdam.

Role

Design, animation

Agency

Yune