NS – Social Brand Identity

For the rebranding of Dutch railway company NS's social identity, a new visual language was developed, including a diverse range of social formats for Instagram and TikTok. The identity focuses on three key audiences: travelers, international travelers and the labor market, and is defined by a sense of playfulness, clarity, and humanity.

As part of the rebranding, a case video was created that takes viewers on a journey through the new identity. Metaphorically following the railway, the viewer stops at four thematic platforms: colors, typography, logos, and stickers.

Role

Design, animation

Agency

Yune